Casestudy

German Fashion Brand Minimalist Women Watch Project

A German fashion accessories brand planned to launch a minimalist women’s watch collection to complement its seasonal jewelry line. The client wanted a slim and elegant quartz watch design suitable for urban female consumers aged 25–40, with a clean Scandinavian aesthetic and strong retail presentation.

Duitsland MOQ: 300–500 st Steekproef: 45–60 days
German Fashion Brand Minimalist Women Watch Project
Uitgelicht
Vertrouwelijkheidsopmerking

Client brand identity and exact dial artwork are omitted due to NDA requirements. Product details shown are limited to approved public-safe information.

Achtergrond

Projectachtergrond

New starter, Fashion brand, Limited budget, he told the first sample on this, They want to test the market first.

Oplossing

Hoe we het hebben opgelost

We optimized the case internal structure by adjusting movement holder design and selected a slimmer Miyota quartz movement compatible with the target thickness.

For dial stability:
Dial feet position was recalculated
Mother-of-pearl dial backing reinforcement layer added

For plating:
Custom rose gold sample plating batch was tested before production approval

This ensured visual consistency with the client’s jewelry products.

Specificaties

Bekijk Specificaties

Geval: 316L stainless steel polished slim case
Diameter: 32mm
Beweging: Miyota quartz movement
Wijzerplaat: Mother-of-pearl dial with printed logo
Kristal: Flat sapphire crystal
Riem: Stainless steel mesh bracelet + genuine leather option
Waterbestendigheid: 3Geldautomaat
Verpakking: Custom branded rigid gift box

Resultaat

Projectresultaat

- Delivered on time
- Met target cost range
- Stable mass production
- Ready for market launch

Galerij

Projectgalerij

Ontwikkeling van aangepaste horloges

Geïnteresseerd in een soortgelijk horlogeproject?

Deel uw concept, doelmarkt, en verwachte specificaties. Wij ondersteunen OEM-horlogeontwikkeling met praktisch structuuradvies, gecontroleerde productieprocessen, en stabiele kwaliteit op lange termijn.

OEM / ODM-ondersteuning voor de EU & Amerikaanse horlogemerken · MOQ 300-500 stuks
German Fashion Brand Minimalist Women Watch Project