Tapaustutkimus

Private Label Diver Watch Collection Development for U.S. Retail Expansion

A U.S.-based retail private label company approached us to develop a commercial diver watch collection designed for their expanding sports watch category.

Their goal was to create a reliable, mass-market diver watch line with strong visual appeal, durable bracelet construction, and stable batch consistency for repeat retail orders.

United States MOQ: 500 pieces per color Näyte: 45–60 Days
Private Label Diver Watch Collection Development for U.S. Retail Expansion
Luottamuksellisuus Huomautus

Brand logos have been removed or modified for confidentiality purposes.

Tausta

Projektin tausta

The client already operated multiple retail channels and wanted to expand their private label sports watch offerings.

Their biggest concerns included:

Bezel alignment consistency
Bracelet durability during long-term wear
Stable waterproof performance
Repeatable mass production quality
Multiple color variations for retail testing

They needed a supplier that could prioritize manufacturing consistency over flashy customization.

Ratkaisu

Kuinka ratkaisimme sen

We helped the client build a production-friendly diver watch platform optimized for repeatability.

Our team recommended:

Standardized stainless steel diver case platform
Ceramic bezel insert optimization
Reinforced bracelet clasp testing
Multiple dial/bezel color combinations
Improved waterproof testing process
Batch QC system for repeat retail orders

This helped reduce long-term warranty issues while improving reorder efficiency.

Tekniset tiedot

Kellon tekniset tiedot

Case Material: 316L Stainless Steel
Case Size: 40mm–42mm
Liike: Japanese Automatic Movement
Glass: Sapphire Crystal
Bezel: Ceramic Rotating Bezel
Vedenkestävyys: 10 ATM–20 ATM
Bracelet: Stainless Steel Oyster Style Bracelet
Clasp: Folding Clasp
Lume: Super-LumiNova Style Markers
Pakkaus: Retail Gift Box

Tulokset

Projektin tulos

The client successfully launched two core color variants and used them as foundational SKUs for their sports watch category.

The collection generated repeat retail orders due to strong sell-through performance and reduced after-sales issues.

Galleria

Projekti galleria

Mukautetun kellon kehitys

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Jaa konseptisi, kohdemarkkina, ja odotetut tekniset tiedot. Tuemme OEM-kellokehitystä käytännöllisillä rakenneneuvoilla, valvottuja tuotantoprosesseja, ja vakaa pitkän aikavälin laatu.

OEM / ODM-tuki EU:lle & Yhdysvaltain kellomerkit · MOQ 300-500 kpl
Private Label Diver Watch Collection Development for U.S. Retail Expansion