Casestudy

Private Label Diver Watch Collection-ontwikkeling voor de VS. Uitbreiding van de detailhandel

A U.S.-based retail private label company approached us to develop a commercial diver watch collection designed for their expanding sports watch category.

Their goal was to create a reliable, mass-market diver watch line with strong visual appeal, durable bracelet construction, and stable batch consistency for repeat retail orders.

Verenigde Staten MOQ: 500 stuks per kleur Steekproef: 45–60 Days
Private Label Diver Watch Collection-ontwikkeling voor de VS. Uitbreiding van de detailhandel
Vertrouwelijkheidsopmerking

Brand logos have been removed or modified for confidentiality purposes.

Achtergrond

Projectachtergrond

The client already operated multiple retail channels and wanted to expand their private label sports watch offerings.

Their biggest concerns included:

Bezel alignment consistency
Bracelet durability during long-term wear
Stable waterproof performance
Repeatable mass production quality
Multiple color variations for retail testing

They needed a supplier that could prioritize manufacturing consistency over flashy customization.

Oplossing

Hoe we het hebben opgelost

We helped the client build a production-friendly diver watch platform optimized for repeatability.

Our team recommended:

Standardized stainless steel diver case platform
Ceramic bezel insert optimization
Reinforced bracelet clasp testing
Multiple dial/bezel color combinations
Improved waterproof testing process
Batch QC system for repeat retail orders

This helped reduce long-term warranty issues while improving reorder efficiency.

Specificaties

Bekijk Specificaties

Materiaal behuizing: 316L Roestvrij staal
Kastgrootte: 40mm–42mm
Beweging: Japans automatisch uurwerk
Glas: Saffier Kristal
Rand: Ceramic Rotating Bezel
Waterbestendigheid: 10 ATM–20 ATM
Armband: Stainless Steel Oyster Style Bracelet
Sluiting: Folding Clasp
Wereld: Super-LumiNova Style Markers
Verpakking: Retail Gift Box

Resultaat

Projectresultaat

The client successfully launched two core color variants and used them as foundational SKUs for their sports watch category.

The collection generated repeat retail orders due to strong sell-through performance and reduced after-sales issues.

Galerij

Projectgalerij

Ontwikkeling van aangepaste horloges

Geïnteresseerd in een soortgelijk horlogeproject?

Deel uw concept, doelmarkt, en verwachte specificaties. Wij ondersteunen OEM-horlogeontwikkeling met praktisch structuuradvies, gecontroleerde productieprocessen, en stabiele kwaliteit op lange termijn.

OEM / ODM-ondersteuning voor de EU & Amerikaanse horlogemerken · MOQ 300-500 stuks
Private Label Diver Watch Collection-ontwikkeling voor de VS. Uitbreiding van de detailhandel