Studium przypadku

Private Label Diver Watch Collection Development for U.S. Retail Expansion

A U.S.-based retail private label company approached us to develop a commercial diver watch collection designed for their expanding sports watch category.

Their goal was to create a reliable, mass-market diver watch line with strong visual appeal, durable bracelet construction, and stable batch consistency for repeat retail orders.

United States MOQ: 500 pieces per color Próbka: 45–60 Days
Private Label Diver Watch Collection Development for U.S. Retail Expansion
Uwaga dotycząca poufności

Brand logos have been removed or modified for confidentiality purposes.

Tło

Tło projektu

The client already operated multiple retail channels and wanted to expand their private label sports watch offerings.

Their biggest concerns included:

Bezel alignment consistency
Bracelet durability during long-term wear
Stable waterproof performance
Repeatable mass production quality
Multiple color variations for retail testing

They needed a supplier that could prioritize manufacturing consistency over flashy customization.

Rozwiązanie

Jak to rozwiązaliśmy

We helped the client build a production-friendly diver watch platform optimized for repeatability.

Our team recommended:

Standardized stainless steel diver case platform
Ceramic bezel insert optimization
Reinforced bracelet clasp testing
Multiple dial/bezel color combinations
Improved waterproof testing process
Batch QC system for repeat retail orders

This helped reduce long-term warranty issues while improving reorder efficiency.

Dane techniczne

Obejrzyj Dane techniczne

Materiał obudowy: 316Stal nierdzewna
Rozmiar obudowy: 40mm–42mm
Ruch: Japanese Automatic Movement
Szkło: Szafirowy kryształ
Bezel: Ceramic Rotating Bezel
Odporność na wodę: 10 ATM–20 ATM
Bracelet: Stainless Steel Oyster Style Bracelet
Clasp: Folding Clasp
Świat: Super-LumiNova Style Markers
Opakowanie: Retail Gift Box

Wynik

Wynik projektu

The client successfully launched two core color variants and used them as foundational SKUs for their sports watch category.

The collection generated repeat retail orders due to strong sell-through performance and reduced after-sales issues.

Galeria

Galeria projektów

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OEM / Wsparcie ODM dla UE & Marki zegarków w USA · MOQ 300-500 szt
Private Label Diver Watch Collection Development for U.S. Retail Expansion