Movement

What Are the Best Movements for Low MOQ Watch Brands?

Starting a new watch brand is exciting, but choosing components is tough. A wrong move can lead to high costs and quality issues, killing your momentum before you even start. For most new brands with a low MOQ (Minimum Order Quantity), the best choice is a 3-hand Japanese quartz movement from Miyota or Seiko. They […]

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How to Choose the Right OEM Watch Movement for Your Brand?

Choosing a watch movement feels complicated, with options from Switzerland, Japan, and China. A wrong choice can hurt your brand, but the right one sets you up for success. To choose the right movement, you must balance three things: your brand's story, your technical needs, and your budget. [Swiss movements offer prestige, Japanese movements provide […]

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