Project Background
The client wanted to test the watch category with a lower-risk first model. The priority was to control cost, keep the product visually clean, and maintain acceptable baseline quality.
How We Solved It
We simplified the watch structure, selected a stable entry-level quartz movement, and kept packaging efficient to support a more cost-sensitive retail strategy.
Watch Specifications
Quartz watch | Standard quartz movement | 40mm case | Alloy or stainless steel option | Mineral glass | 3ATM water resistance
Project Outcome
The project gave the client a manageable first-step product for testing demand in online channels.
Project Gallery
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