Casestudie

German Fashion Brand Minimalist Women Watch Project

A German fashion accessories brand planned to launch a minimalist women’s watch collection to complement its seasonal jewelry line. The client wanted a slim and elegant quartz watch design suitable for urban female consumers aged 25–40, with a clean Scandinavian aesthetic and strong retail presentation.

Tyskland MOQ: 300–500 stk Prøve: 45-60 dage
German Fashion Brand Minimalist Women Watch Project
Udvalgte
Fortrolighedsnotat

Client brand identity and exact dial artwork are omitted due to NDA requirements. Product details shown are limited to approved public-safe information.

Baggrund

Projektets baggrund

New starter, Fashion brand, Limited budget, he told the first sample on this, They want to test the market first.

Løsning

Hvordan vi løste det

We optimized the case internal structure by adjusting movement holder design and selected a slimmer Miyota quartz movement compatible with the target thickness.

For dial stability:
Dial feet position was recalculated
Mother-of-pearl dial backing reinforcement layer added

For plating:
Custom rose gold sample plating batch was tested before production approval

This ensured visual consistency with the client’s jewelry products.

Specifikationer

Ur specifikationer

Sag: 316L stainless steel polished slim case
Diameter: 32mm
Bevægelse: Miyota quartz movement
Urskive: Mother-of-pearl dial with printed logo
Krystal: Flat sapphire crystal
Rem: Stainless steel mesh bracelet + genuine leather option
Vandmodstand: 3ATM
Emballage: Custom branded rigid gift box

Resultat

Projektresultat

- Delivered on time
- Met target cost range
- Stable mass production
- Ready for market launch

Galleri

Projektgalleri

Udvikling af tilpasset ur

Interesseret i et lignende urprojekt?

Del dit koncept, målmarked, og forventede specifikationer. Vi understøtter OEM-urudvikling med praktiske strukturråd, kontrollerede produktionsprocesser, og stabil langsigtet kvalitet.

OEM / ODM-støtte til EU & Amerikanske urmærker · MOQ 300-500 stk
German Fashion Brand Minimalist Women Watch Project