Тематическое исследование

German Fashion Brand Minimalist Women Watch Project

A German fashion accessories brand planned to launch a minimalist women’s watch collection to complement its seasonal jewelry line. The client wanted a slim and elegant quartz watch design suitable for urban female consumers aged 25–40, with a clean Scandinavian aesthetic and strong retail presentation.

Часы с хронографом, Мужские часы, Механические часы Germany минимальный заказ: 300–500 шт. Образец: 45–60 days
German Fashion Brand Minimalist Women Watch Project
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Confidentiality Note

Client brand identity and exact dial artwork are omitted due to NDA requirements. Product details shown are limited to approved public-safe information.

Background

Project Background

New starter, Fashion brand, Limited budget, he told the first sample on this, They want to test the market first.

Solution

How We Solved It

We optimized the case internal structure by adjusting movement holder design and selected a slimmer Miyota quartz movement compatible with the target thickness.

For dial stability:
Dial feet position was recalculated
Mother-of-pearl dial backing reinforcement layer added

For plating:
Custom rose gold sample plating batch was tested before production approval

This ensured visual consistency with the client’s jewelry products.

Specifications

Watch Specifications

Case: 316L stainless steel polished slim case
Diameter: 32mm
Movement: Miyota quartz movement
Dial: Mother-of-pearl dial with printed logo
Кристалл: Flat sapphire crystal
Strap: Stainless steel mesh bracelet + genuine leather option
Water Resistance: 3ATM
Упаковка: Custom branded rigid gift box

Outcome

Project Outcome

- Delivered on time
- Met target cost range
- Stable mass production
- Ready for market launch

Gallery

Project Gallery

Custom Watch Development

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OEM / ODM support for EU & US watch brands · MOQ 300-500 шт.
German Fashion Brand Minimalist Women Watch Project