Casestudie

Private Label Diver Watch Collection Development for U.S. Retail Expansion

A U.S.-based retail private label company approached us to develop a commercial diver watch collection designed for their expanding sports watch category.

Their goal was to create a reliable, mass-market diver watch line with strong visual appeal, durable bracelet construction, and stable batch consistency for repeat retail orders.

USA MOQ: 500 pieces per color Prøve: 45–60 Days
Private Label Diver Watch Collection Development for U.S. Retail Expansion
Fortrolighedsnotat

Brand logos have been removed or modified for confidentiality purposes.

Baggrund

Projektets baggrund

The client already operated multiple retail channels and wanted to expand their private label sports watch offerings.

Their biggest concerns included:

Bezel alignment consistency
Bracelet durability during long-term wear
Stable waterproof performance
Repeatable mass production quality
Multiple color variations for retail testing

They needed a supplier that could prioritize manufacturing consistency over flashy customization.

Løsning

Hvordan vi løste det

We helped the client build a production-friendly diver watch platform optimized for repeatability.

Our team recommended:

Standardized stainless steel diver case platform
Ceramic bezel insert optimization
Reinforced bracelet clasp testing
Multiple dial/bezel color combinations
Improved waterproof testing process
Batch QC system for repeat retail orders

This helped reduce long-term warranty issues while improving reorder efficiency.

Specifikationer

Ur specifikationer

Etui materiale: 316L Rustfrit stål
Case størrelse: 40mm–42mm
Bevægelse: Japansk automatisk bevægelse
Glas: Safir krystal
Bezel: Ceramic Rotating Bezel
Vandmodstand: 10 ATM–20 ATM
Armbånd: Stainless Steel Oyster Style Bracelet
Hægte: Folding Clasp
Verden: Super-LumiNova Style Markers
Emballage: Retail Gift Box

Resultat

Projektresultat

The client successfully launched two core color variants and used them as foundational SKUs for their sports watch category.

The collection generated repeat retail orders due to strong sell-through performance and reduced after-sales issues.

Galleri

Projektgalleri

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OEM / ODM-støtte til EU & Amerikanske urmærker · MOQ 300-500 stk
Private Label Diver Watch Collection Development for U.S. Retail Expansion