Étude de cas

German Fashion Brand Minimalist Women Watch Project

A German fashion accessories brand planned to launch a minimalist women’s watch collection to complement its seasonal jewelry line. The client wanted a slim and elegant quartz watch design suitable for urban female consumers aged 25–40, with a clean Scandinavian aesthetic and strong retail presentation.

Montres chronographes, Montres pour hommes, Montres mécaniques Allemagne MOQ: 300–500 pièces Échantillon: 45–60 days
German Fashion Brand Minimalist Women Watch Project
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Confidentiality Note

Client brand identity and exact dial artwork are omitted due to NDA requirements. Product details shown are limited to approved public-safe information.

Background

Project Background

New starter, Fashion brand, Limited budget, he told the first sample on this, They want to test the market first.

Solution

How We Solved It

We optimized the case internal structure by adjusting movement holder design and selected a slimmer Miyota quartz movement compatible with the target thickness.

For dial stability:
Dial feet position was recalculated
Mother-of-pearl dial backing reinforcement layer added

For plating:
Custom rose gold sample plating batch was tested before production approval

This ensured visual consistency with the client’s jewelry products.

Specifications

Watch Specifications

Cas: 316L stainless steel polished slim case
Diameter: 32mm
Mouvement: Miyota quartz movement
Cadran: Mother-of-pearl dial with printed logo
Cristal: Flat sapphire crystal
Sangle: Stainless steel mesh bracelet + genuine leather option
Résistance à l'eau: 3ATM
Conditionnement: Custom branded rigid gift box

Outcome

Project Outcome

- Delivered on time
- Met target cost range
- Stable mass production
- Ready for market launch

Gallery

Project Gallery

Custom Watch Development

Interested in a Similar Watch Project?

Partagez votre concept, marché cible, and expected specifications. We support OEM watch development with practical structure advice, controlled production processes, and stable long-term quality.

OEM / ODM support for EU & US watch brands · MOQ 300-500 pièces
German Fashion Brand Minimalist Women Watch Project