Project Background
The client already sold fashion accessories and wanted to expand into watches as a new product category.
Their main concerns included:
Creating a feminine design that matched their existing brand aesthetic
Keeping pricing accessible for online shoppers
Offering multiple color variations without creating excessive inventory risk
Building packaging suitable for retail and gifting
How We Solved It
We helped the client develop a modular collection strategy instead of creating completely different watch structures for every SKU.
Our solution included:
One slim case platform
Multiple strap configurations
Multiple plating color options
Consistent minimalist dial design
Retail-ready packaging development
This allowed the brand to launch multiple SKUs while controlling tooling and production costs.
Watch Specifications
Materiale della custodia: 316LAcciaio inossidabile
Dimensioni della cassa: 32mm–34mm
Case Thickness: 6.5mm–7mm
Movimento: Movimento al quarzo giapponese
Bicchiere: Mineral Glass
Resistenza all'acqua: 3 ATM
Opzioni cinturino: Mesh Strap / Cinturino in vera pelle
Case Finish: Silver / Rose Gold Plating
Confezione: Custom Gift Box
Project Outcome
The client successfully launched a four-SKU women’s collection that aligned with their existing fashion product line.
By using a modular product strategy, they reduced development costs while offering customers multiple style choices.
The collection performed well during seasonal gifting campaigns and became a repeat-order product category.
Project Gallery
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