Project Background
The client already operated multiple retail channels and wanted to expand their private label sports watch offerings.
Their biggest concerns included:
Bezel alignment consistency
Bracelet durability during long-term wear
Stable waterproof performance
Repeatable mass production quality
Multiple color variations for retail testing
They needed a supplier that could prioritize manufacturing consistency over flashy customization.
How We Solved It
We helped the client build a production-friendly diver watch platform optimized for repeatability.
Our team recommended:
Standardized stainless steel diver case platform
Ceramic bezel insert optimization
Reinforced bracelet clasp testing
Multiple dial/bezel color combinations
Improved waterproof testing process
Batch QC system for repeat retail orders
This helped reduce long-term warranty issues while improving reorder efficiency.
Watch Specifications
Case Material: 316L Acier inoxydable
Case Size: 40mm–42mm
Mouvement: Japanese Automatic Movement
Verre: Verre Saphir
Bezel: Ceramic Rotating Bezel
Résistance à l'eau: 10 ATM–20 ATM
Bracelet: Stainless Steel Oyster Style Bracelet
Clasp: Folding Clasp
Lume: Super-LumiNova Style Markers
Conditionnement: Retail Gift Box
Project Outcome
The client successfully launched two core color variants and used them as foundational SKUs for their sports watch category.
The collection generated repeat retail orders due to strong sell-through performance and reduced after-sales issues.
Project Gallery
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