Project Background
The client needed a diver watch that could feel reliable and brand-worthy without entering an overly expensive price bracket. The focus was on mechanical appeal, stronger waterproof positioning, and a more serious product image.
How We Solved It
We suggested an NH35 automatic platform and refined the bezel, crown, and caseback structure to support the target waterproof level. We also aligned the dial, mains, and lume approach to fit the intended diver style.
Watch Specifications
Automatic watch | Seiko NH35 | 41mm case | 316L stainless steel | Sapphire crystal | BGW9 lume | 20ATM water resistance
Project Outcome
The watch became one of the brand’s core launch products and supported a stronger enthusiast-oriented image.
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