Custom
Watch Dials
The dial is the face of your brand. We engineer every layer -- texture, colour, print, lume, and logo -- to translate your identity into a precision-crafted timepiece.
Engineered
Layer by Layer
A watch dial is not a single surface -- it is a composition of substrate, finish, print, applied indices, lume, and logo, each chosen to create a specific visual and tactile experience.
From the base material to the final lacquer coat, we provide 2D drawings and physical prototypes for your approval before mass production begins.
Substrate
Brass or aluminium base, stamped and treated for adhesion.
Finish
Sunray, matte, gloss, guilloche, or textured coating.
Print & Indices
Silk-screen, pad print, or applied hour markers.
Logo & Lume
Brand identity and luminous compound application.
Dial
Förmågor
Seven core disciplines that define our dial customisation offering -- each executed with precision and verified by physical prototypes.
Surface Finishes
From high-gloss lacquer to deep matte and radiant sunray brushing.
- • Sunray / Radial Brushing
- • Matte & Gloss Lacquer
- • Metallic & Gradient Effects
- • Ombre Colour Transitions
Texture & Embossing
Stamped patterns, guilloche-inspired engravings, and relief embossing.
- • Guilloche-style Engraving
- • Stamped Relief Patterns
- • Waffle & Grid Textures
- • Custom Motif Embossing
Printing & Indices
Fine-line silk-screen, multi-colour pad printing, and applied hour markers.
- • Silk-screen Printing
- • Pad Printing
- • Applied Metal Hour Markers
- • Roman & Arabic Numerals
Luminous Compound
Low-light legibility using BGW9, C3, or coloured luminous compounds.
- • Super-LumiNova BGW9 / C3
- • Applied to Indices & Hands
- • Lume Plot Customisation
- • Coloured Lume Options
Skeleton & Open-work
Cutout dials that reveal the movement beneath.
- • Partial & Full Skeleton Cuts
- • Custom Cutout Shapes
- • Movement Window Exposure
- • Decorative Bridges & Frames
Colour & Brand Logo
Colour matching and logo application for brand consistency.
- • Pantone Colour Matching
- • Printed & Embossed Logos
- • Applied Metal Logo Badges
- • Custom Typeface Integration
Dial Colour
Palette
We offer a broad standard palette and accept custom Pantone references for exact colour reproduction.
White
Sunray / Matte
Navy
Deep Lacquer
Ocean Blue
Gradient Sunray
Anthracite
Brushed Matte
Champagne
Gold Sunray
Noir
Gloss Lacquer
Custom Pantone matching available. Submit your brand colour reference when requesting a quote.
Dial Development
Process
A structured, transparent workflow from initial brief to confirmed production-ready dial.
Brief & Design
Share your concept, references, and brand guidelines.
2D Drawing
We produce precise technical drawings for review.
Tooling & Prototype
If special tooling is required, it will be quoted before sample production.
Revision
Adjustments made until the sample meets specification.
Production
Mass production with in-process and final inspection.
When Does Mold / Tooling Cost Apply?
Standard flat dials, standard printing, and common colour finishes usually do not require additional tooling investment. However, special dial structures may require dedicated tooling during development.
May Require Tooling
Embossed patterns, custom stamped textures, applied indices, custom metal logo badges, skeleton cutouts, or multi-layer dial constructions.
Quoted Separately
Tooling cost depends on design complexity and will be confirmed before sample production. We will always explain the reason before charging any development cost.
Your Logo,
Your Rules
We offer four distinct logo application methods, each suited to different aesthetic goals and production volumes.
Silk-screen Print
Ideal for flat logos and fine typography.
Embossed Relief
Creates a tactile raised logo directly on the dial surface.
Applied Metal Badge
A separate metal element bonded to the dial.
Laser Engraving
Permanent, precise engraving for metal dials.
Materials &
Technical Specs
| Parameter | Standard Options | Notes |
|---|---|---|
| Substrate | Brass, Aluminium | Brass preferred for plating adhesion |
| Diameter | 28 mm - 46 mm | Custom sizes available on request |
| Finish | Matte, Gloss, Sunray, Guilloche, Metallic | Multiple finishes can be combined |
| Printing | Silk-screen, Pad Print, Laser | Up to 4 colour layers standard |
| Lume | Super-LumiNova BGW9, C3, Coloured | Applied to indices and/or hands |
| Logo Method | Print, Emboss, Applied Badge, Laser | Method selected based on design |
| Tooling / Mold Cost | Quoted according to structure | May apply for embossed textures, custom applied markers, logo badges, cutouts, or multi-layer dial structures |
| MOQ | 100 pcs per model, 50-100 pcs per color | Lower MOQ for repeat orders |
| Sample Lead Time | 25 - 30 days | Depends on complexity and tooling requirement |
15+ Years
Industry experience in OEM/ODM watch manufacturing.
2D Drawings First
Every dial confirmed in technical drawing before sampling begins.
EU / US Markets
CE and RoHS compliant. Experienced with European and American brand requirements.
Clear Communication
Dedicated contact in English throughout design, sampling, and production.
Design Your
Custom Dial
Share your concept and we will provide a quotation, 2D drawing proposal, sample timeline, and tooling cost clarification within 2 business days.
Begär en offert
Tell us about your dial requirements.